The New Digital World Order?

Imagine a world where CEOs, not governments, decide your rights. It’s not sci-fi—it’s happening. The Musk-Brazil standoff is just the beginning of a corporate takeover of democracy.

The lines between corporations and countries are getting blurrier by the day.

Nowhere is this more apparent than in the battle between Brazil, Elon Musk and his various vanity projects.

Brazil’s Supreme Court, in its infinite wisdom (and admittedly, sovereign right) ordered the banning of certain accounts on X (formerly Twitter). Why? Because these accounts were spreading misinformation and Nazi ideologies faster than a wildfire in the Amazon.

In most countries, this would be the end of the story.

The Court makes a decision, people grumble, life goes on.

But not when Elon Musk is involved.

The petulant space cowboy decided that this was the hill he was going to die on. And by “die,” I mean “throw a tantrum of epic proportions.” Musk, in a move that can only be described as a middle finger to the Brazilian justice system, decided that he was going to ignore the Brazilian authorities and refused to ban the accounts in question.

In response to Musk’s defiance, the Brazilian Supreme Court escalated the situation by ordering a questionable nationwide ban on X itself, and issuing a draconian crackdown on VPNs.

Musk, doubling down on his defiance tantrum, refused to allow Starlink, his satellite internet service, to implement the ban on X in Brazil, effectively bypassing the rule of law.

Starlink’s actions cast it as more than just an internet provider. It became an information gatekeeper and a ”free speech crusader” — at least acording to its billionaire owner’s definitions. In doing so, it brazenly thumbed its nose at a nation’s sovereignty.​​​​​​​​​​​​​​​​

Starlink serves over 250,000 customers in Brazil, many in rural areas and Indigenous communities. For these people, Starlink isn’t just an internet provider; it’s their lifeline to the outside world. And suddenly, this company was flexing its muscles, showing that it had the power to defy government orders and shape the flow of information to its users.

After all the posturing and defiance, Starlink eventually announced that it would comply with the order to restrict access to X in Brazil. But don’t let that fool you into thinking this was just a temporary blip. The fact that Starlink even considered defying the order, that it had the capability to do so, is what’s truly significant here.

This is about the shifting balance of power in a post-digital world. Multinational corporations are emerging as quasi-sovereign entities, wielding influence and reach comparable to nation-states. But these tech behemoths operate unfettered by traditional constraints such as geographical borders, democratic processes, or civic accountability.

The Tech Giants' Grand Ambitions

Remember when Facebook changed its name to Meta and started talking about building a "metaverse"? That wasn't just a rebranding exercise; it was a declaration of intent. These tech giants aren't content with being mere companies anymore. They want to be the architects of our digital reality.

And in many ways, they already are. How many of your daily interactions happen through platforms owned by a handful of tech companies? How much of your personal information is stored on their servers? How much power do they have to shape your perceptions, your opinions, your very reality?

Implications for Governance

This whole episode has exposed the fragility of our traditional notions of governance in the face of these new digital behemoths.

When a company can provide essential services across borders, when it can control the flow of information to millions of people, when it can challenge the authority of elected governments... well, at that point, aren't we basically talking about a kind of digital nation-state?

These digital nations don't operate like the countries we're used to. There's no constitution, no bill of rights, no elected representatives. The rules are set by CEOs and boards of directors, driven by profit margins and shareholder value rather than the public good. And we, the users, are less like citizens and more like subjects - or worse, products.

And that’s a fucking precarious position indeed.

The Need for Action

While we've been arguing about traditional political issues, debating left vs. right, capitalism vs. socialism, a new form of power has been quietly taking shape.

The Muskup in Brazil is just a preview of what's to come. As our lives become increasingly digital, as more and more of our essential services are provided by tech companies, we're going to see more of these clashes between corporate power and national sovereignty. And unless we start thinking seriously about how to address this shift, we might find ourselves living in a world where our most important rights and freedoms are determined not by the laws of our countries, but by the terms of service of our digital overlords.

We need to stop thinking about these tech giants as just companies and start recognizing them for what they're becoming: quasi-governmental entities with the power to shape our lives in profound ways. We need to start demanding the same kind of accountability and transparency from them that we expect from our governments.

We also need to have some serious conversations about digital sovereignty. What does it mean for a nation to be truly independent in the age of global internet platforms? How do we balance the benefits of these technologies with the need to maintain shared, democratic and collective governance over our societies?

Make no mistake, we are building a new world here. Every tweet, every online purchase, every streaming video is another brick in the foundation of our digital reality. And right now, that foundation is being laid by a handful of tech companies with more power than most nations.

The Musk / Brazil quagmire isn't some quirky news story about a billionaire picking a schoolyard fight with a government. It's a glimpse into a future where the lines between corporation and country have blurred beyond recognition. And it's up to us to decide whether we're okay with that future, or whether we want to chart a different course.

Pay attention. Because we’re witnessing the birth pangs of a new kind of power, one that could reshape our world in ways we can barely imagine. And if we're not careful, we might wake up one day to find that we've sleepwalked our way into a future where our most fundamental rights and freedoms are determined not by the will of the people, but by the whims of a handful of tech billionaires.

You know - more than they already fucking are.