Members Only Audio Edition: The Internet is Shrinking

Trust Me. You Don't Want to Go Viral.

Going viral feels like winning the lottery. A rush of dopamine, notifications flooding your phone, thousands of new followers appearing overnight. Everyone wants their shot at Internet fame. But viral content creates false prophets. Most viral creators never repeat their success. They spend years chasing that high, posting increasingly desperate

The Great Self-Help Scam: An Industry Built on Making You Feel Broken

I. The self-help industry is worth 13+ billion dollars. That’s roughly the GDP of Madagascar, except instead of sustaining an entire country, it sustains an army of life coaches teaching people how to optimize their way to inner peace. The industry sells millions of books every year in the

The Cruelty Market

Professional wrestling has a term for it: heel heat. It’s when a performer does whatever it takes to make the audience hate them. They’ll mock the local sports team. Insult the crowd. Break the rules when the referee isn’t looking. The better they are at being despised,

The Original Sin of Everything

There’s a genre of internet criticism that goes something like this: “The internet has ruined everything. It’s made us more polarized, shortened our attention spans, and turned us all into dopamine-addicted scrollers. We need to return to a simpler time, when people had real conversations and read actual