Going viral feels like winning the lottery. A rush of dopamine, notifications flooding your phone, thousands of new followers appearing overnight. Everyone wants their shot at Internet fame. But viral content creates false prophets. Most viral creators never repeat their success. They spend years chasing that high, posting increasingly desperate
I. The self-help industry is worth 13+ billion dollars. That’s roughly the GDP of Madagascar, except instead of sustaining an entire country, it sustains an army of life coaches teaching people how to optimize their way to inner peace. The industry sells millions of books every year in the
Professional wrestling has a term for it: heel heat. It’s when a performer does whatever it takes to make the audience hate them. They’ll mock the local sports team. Insult the crowd. Break the rules when the referee isn’t looking. The better they are at being despised,
There’s a genre of internet criticism that goes something like this: “The internet has ruined everything. It’s made us more polarized, shortened our attention spans, and turned us all into dopamine-addicted scrollers. We need to return to a simpler time, when people had real conversations and read actual
Power once flowed directly from “divine right”. Medieval Europe operated under a simple premise / lie: God appointed kings, kings appointed nobles, and the rest served. This hierarchical system persisted for centuries until merchants began accumulating wealth that rivaled aristocratic fortunes; the rise of banking houses like the Medici in Florence
There's a secret about the internet that nobody wants to talk about. We're all selling something. Even this post. Even me. Some pretend they're different. Special. Above the game. They're not. The internet turned attention into currency, and we're all
Your daily doomscrolling is a luxury most folks can’t afford. The single mother working three jobs doesn’t have time for despair. The refugee rebuilding their life doesn’t indulge in it. The activist on the ground organizing their community isn’t wallowing in it. They’re too busy
Most people want to be something. They want to be entrepreneurs, thought leaders, creators, innovators. They collect the titles like badges, imagining how they'll look on their Twitter bio. But wanting to be is the smallest part of becoming. The real work - the work that matters -
We're thinking about creation and reputation backward. When I tell people they should build in public, I get a look of horror. "But it's not ready yet!" they protest. "What if people see my mistakes?" The standard way to build things is
You're looking at oligarchy all wrong. You're watching Elon Musk's Twitter circus and thinking that's what real Power looks like. You see him posting memes at 3 AM, buying social networks on impulses, and launching cars into space. You're studying
I. The Problem Let’s start with a confession: I’m launching a startup. I know — in 2025, the world needs another startup like it needs another TED Talk about finding your authentic self. But here’s the thing: I’m not really launching an startup. I’m building something
Cynicism is the cheap seats. It’s the fast food of intellectual positions. Anyone can point at something and say it’s broken, corrupt, or destined to fail. The real challenge? Building something better. The cynic sees a proposal for change and immediately lists why it won’t work. They’